You own a local business. You want as many local people to be aware of you as possible. An excellent first step is to register your business on Google My Business.
By registering your business with Google, your potential customers will be able to see helpful details about you when they do a search. Google Maps will show the location of your business. Search results will come with specific details like opening times and contact numbers. You’ll even be able to post updates and offers straight to Google to help customers come to you.
Registering only takes a few minutes and is well worth doing. Here’s how.
1. Sign In To Google
You need to sign in to Google to use this service. You likely already have a Google account; if you have a Gmail account, you have a Google account. If not, you can sign up by clicking here.
2. Go To The Google My Business Page
Now that you’re signed in to Google, go to the Google My Business page at www.google.com/business. Click the “Start Now” button. It’ll take you to the sign up form where you’ll input some basic information about your business.
3. Register Your Business On Google My Business
You’ll see a screen like this one. Fill in the details it asks for to complete this step.
It will ask you for your:
- Business name
- Business address
- Delivery area (if you deliver)
- Business category (Gifts and Flowers, Pets, Vehicle Sales etc)
- Contact details
- Website address (if you have one)*
*Having a website is another excellent way of bringing in more customers. It’s your online shop window. I’m a web designer and I’d love to get you online. Find out more by clicking here.
4. Get Verified
At the end of the registration, it’ll give you various options on how to verify your business. This is a way to avoid spam and to prevent someone pretending to be the owner of your business. The options are by:
- Bulk verification
- Instant verification
Not all of these options will be visible to you but just pick the one most convenient to you. I used “Postcard” as verification for my buisness. When using this method, they send out a postcard which arrives in less than a week. The card has a unique code on it and a link. By going to the link and inputting the code, you register your business on Google. Simple as that!
Now that you have a Google My Business account, take a look and see what you can add to your listing. Regularly adding pictures has been shown to increase customer interaction. Likewise, making sure your contact details and opening hours are up to date will also help. There are a variety of things you can do with it to help catch the eye of potential customers.
I’ll be writing another article soon where I go over many of the things you can do with your Google My Business account. Be sure to subscribe using the form on this page to see when that and many other post that’ll help establish your business online come out.